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THE AGENDA

  1. EXPANSION OF MPAYMENTS
  There’s some big numbers surrounding the world of mobile payments and a baffling array of options all vying to be the de facto solution. The most popular will be convenient, secure and immediate – which sounds a lot like direct operator billing! But with increasing complexity of regulation outside of PPP and OFCOM, mainstream brands may struggle to implement “plug and play” billing mechanics.
So what can the industry do to develop the potential market in the short, medium and long term?

 

2. RULES OF ENGAGEMENT

  Charge to mobile is an important part of a wider “engagement” process, which also involves marketing, interaction, response, messaging and data capture. Successfully integrating all these elements is the key to connecting consumers to the media, content and billing they want. What must the industry do to ensure that consumers continue to “get the message?”

  3. FLOGGING THE INDUSTRY
  This industry has a wealth of new potential opportunities, transferrable technologies and commercial expertise; but are we any good at selling ourselves? Getting both merchants and consumers to “buy in” - is the key to generating more clicking, spending and messaging. How can we reach a wider market of new potential merchants and consumers?

  4. BUILDING ON SUCCESS
  The telemedia industry is an established provider of the network, payment and engagement technologies in sectors such Broadcast, Entertainment, Advertising, Press, Online and Charities. What can be learned from successful campaigns and what service enhancements will continue to generate ROI? Are you ready to respond to the demands of existing clients within established sectors?  

  5. KEEPING OUT OF TROUBLE
  Knowing what’s in and out of the 13th code along with “new guidance” is essential housekeeping for any Telemedia provider. There’s also been a change from “Prior Permission” to “Special Conditions” – that could make exiting services “high risk” without you even knowing it! How can you optimise your services whilst remaining compliant? 

  6. STAYING “IN THE KNOW”
  In the wake of the recent judicial review we assess the likely impact on affiliate marketing and general regulation in the UK. We also consider the importance of knowing your payment directives - as clients seek to expand services (e.g. ticketing), trade across borders and look forward to using new higher rated premium numbers!  Can we get the legal, regulatory and commercial landscape working better for our industry?


 

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